We Trust?

Trust is fundamental to the future of financial services, but what does it take to earn and keep it? Our We Trust? event series brings together leaders from across the industry to challenge thinking, share perspectives and explore how we build greater trust and confidence with customers.

Shaping the trust conversation

We Trust?

Shaping the trust conversation

We Trust?

Shaping the trust conversation

We Trust?

“People trust us in financial services to keep their money. But they don’t trust us with decisions.”

Our take on trust

What is trust in financial services?

What is trust in
financial services?

What does it really mean to trust a financial services firm? Is it feeling more confident about your finances? Trusting the support you receive enough to take action? Feeling understood when your circumstances change? Or choosing to come back again and again?

Maybe trust is built through all of these things. Not through a single score or claim, but through small, meaningful interactions that prove a firm understands its customers, acts in their interests and helps them make better financial decisions.

There’s no a simple answer. Through our We Trust? events, live product insight, industry experience and growing network of partners, we’re bringing together different perspectives to explore how trust is built, where it breaks down and, ultimately, how it can be measured.

In AI We Trust?

AI has the potential to fundamentally reshape our day-to-day lives. Financial Services is, and will be, a fundamental part of this transformation. This event interrogated both the potential jeopardies and routes forward for an approach to AI in financial services that is trusted by customers and delivers to core human needs.

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In AI We Trust?

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In AI We Trust?

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In Targeted Support We Trust?

Targeted Support asks firms to guide customers at scale in more personalised and proactive ways. But as support becomes more tailored, earning customer trust becomes even more important. In Targeted Support We Trust? explored how firms can deliver support that feels genuinely helpful, build trust into the journey and make it work in practice.

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In Humans We Trust?

As financial services becomes more digital, where do humans make the biggest difference? In Humans We Trust? explores the business case for automating the task while upgrading the human. Bringing together frontline voices, research and industry perspectives, we’ll look beyond today’s operating models to ask what role humans should play in the financial services of tomorrow.