About us
Who we are
A financial technology company transforming how financial services firms engage and support their customers.
About us
Who we are
A financial technology company transforming how financial services firms engage and support their customers.
About us
Who we are
A financial technology company transforming how financial services firms engage and support their customers.
About us
Who we are
A financial technology company transforming how financial services firms engage and support their customers.
Finances aren't just about numbers – they are the tools that unlock life's milestones. Our goal is to be there for the moments that matter, turning anxiety into confidence and empowering people to play life better.
Finances aren't just about numbers – they are the tools that unlock life's milestones. Our goal is to be there for the moments that matter, turning anxiety into confidence and empowering people to play life better.
Finances aren't just about numbers – they are the tools that unlock life's milestones. Our goal is to be there for the moments that matter, turning anxiety into confidence and empowering people to play life better.
People
Our team
Behind Life Moments is a passionate team that loves solving real customer problems. By bringing together expertise in financial services, technology, design and product innovation, we help our clients create experiences that are more personal, more engaging and more human.
Everything we build is guided by a simple goal: helping people become more financially confident.
Kseniia Monastyrska
Business Analyst
Nataliia Khariv
QA Engineer
People
Our team
Behind Life Moments is a passionate team that loves solving real customer problems. By bringing together expertise in financial services, technology, design and product innovation, we help our clients create experiences that are more personal, more engaging and more human.
Everything we build is guided by a simple goal: helping people become more financially confident.
Kseniia Monastyrska
Business Analyst
Nataliia Khariv
QA Engineer
People
Our team
Behind Life Moments is a passionate team that loves solving real customer problems. By bringing together expertise in financial services, technology, design and product innovation, we help our clients create experiences that are more personal, more engaging and more human.
Everything we build is guided by a simple goal: helping people become more financially confident.
Kseniia Monastyrska
Business Analyst
Nataliia Khariv
QA Engineer
People
Our team
Behind Life Moments is a passionate team that loves solving real customer problems. By bringing together expertise in financial services, technology, design and product innovation, we help our clients create experiences that are more personal, more engaging and more human.
Everything we build is guided by a simple goal: helping people become more financially confident.
Kseniia Monastyrska
Business Analyst
Nataliia Khariv
QA Engineer
Milestones
Our story
2018
We started with one life moment...
Life Moments was founded by Ben Leonard and Paul Carse.
We launched FirstHomeCoach, our first digital coaching proposition to help first-time buyers navigate the road to homeownership.
Life Moments was founded by Ben Leonard and Paul Carse.
We launched FirstHomeCoach, our first digital coaching proposition to help first-time buyers navigate the road to homeownership.
2019 - 2020
Our first clients come on board
Principality and Virgin Money became our first clients.
We launched new digital coaching experiences for first-time buyers, reshaping how lenders engage customers earlier in their journey.
Principality and Virgin Money became our first clients.
We launched new digital coaching experiences for first-time buyers, reshaping how lenders engage customers earlier in their journey.
2021 - 2022
One moment becomes many
Our solutions expanded beyond home buying, developing new propositions across investing and small business.
2024
Innovation ahead
We were selected for interactive investor’s Innovation Lab to explore more personalised investing experiences.
We also joined Lloyds Banking Group’s Launch programme to explore dynamic digital retirement experiences.
We were selected for interactive investor’s Innovation Lab to explore more personalised investing experiences.
We also joined Lloyds Banking Group’s Launch programme to explore dynamic digital retirement experiences.
2025
AI enters the chat
AI Coach was launched with Mortgage Advice Bureau, exploring how emerging technology could enable new forms of personalised financial support.
Participating in the ICO Innovation Lab, we developed various Targeted Support journeys.
AI Coach was launched with Mortgage Advice Bureau, exploring how emerging technology could enable new forms of personalised financial support.
Participating in the ICO Innovation Lab, we developed various Targeted Support journeys.
2026
The Money Coach era begins
We launched our largest Money Coach experiences with Standard Life and Santander, bringing together 5+ life moments in each solution.
The We Trust? event series was launched
We joined CFIT, contributing to industry work on small business and home-buying journeys.
We launched our largest Money Coach experiences with Standard Life and Santander, bringing together 5+ life moments in each solution.
The We Trust? event series was launched
We joined CFIT, contributing to industry work on small business and home-buying journeys.
Working with leading brands
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Working with leading brands
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Working with leading brands
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Working with leading brands
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Stay ahead of what's next in financial services
© 2026 All Rights Reserved. Life Moments Ltd.
Stay ahead of what's next in financial services
© 2026 All Rights Reserved. Life Moments Ltd.
Stay ahead of what's next in financial services
© 2026 All Rights Reserved. Life Moments Ltd.
Stay ahead of what's next in financial services
© 2026 All Rights Reserved. Life Moments Ltd.