Who we are

A financial technology company transforming how financial services firms engage and support their customers.

Finances aren't just about numbers — they are the tools that unlock life's milestones. Our goal is to be there for the moments that matter, turning anxiety into confidence and empowering people to play life better.

People

Our team

Behind Life Moments is a passionate team that loves solving real customer problems. By bringing together expertise in financial services, technology, design and product innovation, we help our clients create experiences that are more personal, more engaging and more human.

Everything we build is guided by a simple goal: helping people become more financially confident.

Ben Leonard

Co-Founder & CEO

Paul Carse

Co-Founder & COO

Rob Winter

Design Director

Susanna Silano

Content Director & Product Manager

Sarah Mitchell

Product Manager & Sustainability Lead

Daphne Toprek

Head of Money Coach Academy & Marketing and Projects Lead

Prashanthi Balachander

Product Designer

Milestones

Our story

2018

We started with one life moment...

Life Moments was born with FirstHomeCoach, our first digital coaching proposition. Created with financial backing from HM Treasury, it helped first-time buyers navigate the road to homeownership. It also sparked a much bigger idea: what if every important financial decision came with the same level of support?

Date

One moment became many

Short description

2024

From proposition to platform capability

Short description

2026

The Money Coach era begins

We launched our first multi-modular Money Coach platforms with Standard Life and Santander, bringing together years of digital coaching experience into one configurable solution. Financial services firms could now combine a multiplicity of life moments, education, tools and coaching to create personalised experiences tailored to their customers.

Now

Short description